Perceptions Can Matter

Yesterday I attended the North Devon Conference in Barnstaple, and were exhibiting, or sponsors as they called us at the event.

I was there promoting our products and services including our Microsoft Office 365 and Cloud Solutions, website solutions and ConvallisCRM. The one I really want to write about is the final one and the perception that some may have about CRM in general.

As a lot of people may know, CRM stands for Customer Relationship Management. For a lot of businesses this is software that they have in place to record contacts, sales and marketing and is used as part of the day to day business processes. We use our own ConvallisCRM here (well we did write itJ) but going back to the title of this blog perceptions can matter.

One person passed my stand yesterday and just saw the word CRM. ‘Ah’ she said ‘CRM, I hate our work one, shame yours has the name CRM as well.’ Before I had any chance to explain that CRM was just a generic term for customer relationship management applications and that our software would be different to that she used at work she was gone. I know I missed an opportunity, but I didn’t have the chance to talk to her, but the comment made me realise that if just one person sees something and has a negative view of it, how many others feel the same. That to me is the problem, in today’s society if you have the perception of just one thing being negative, whenever you see another product with a similar name or use you will probably think of that in a negative way as well.

At least from some other visitors to the stand things were more positive, and I even had a chat with a couple of business advisors who understood about CRM and wanted to know why ours was different.

If you would like to find out more about ConvallisCRM please visit our dedicated CRM website.


#30DayBlog – Day 12 – Let’s look back

So far over the course of this blog I’ve written on many different subjects, so today I though I would look back and reflect on some of them.

Day One started with me writing about the Hillsborough Disaster and the findings of the independent police report. This is still in the headlines today, especially with the recent resignation of the police commissioner at the time.

Day Six saw me sharing with you some other blogs that I like to read. Some are business related, others are of more of a personal interest. I’m still reading these blogs, although not as often as I would like as I just don’t seem to have the time!

Day Nine and I blogged about research. Although I wasn’t supposed to post I did, but research was done before posting.  I have to do quite a bit of research within the course of my work so this was quite an enjoyable blog to write.

The final blog that I would like to share with you today is Day Ten. This explained a bit more about my business and how it primarily offers custom software development, in particular database development to our customers.

These are of course just a selection of my blogs, please feel free to follow my blog by clicking on the ‘Follow’ button at the top of the page or why not add a comment to one of my posts?

#30DayBlog – Day 10 – Software Development, it’s what we do.

Some of what we do

Whenever you go to a networking event you always get asked ‘What do you do?’. Some you have to get up and do a 30-60 elevator pitch, at others you just mingle with other attendees and have conversations about your businesses and other aspects of your lives. This is all part of building the relationship and trust with these people.

But what do we do?

Here at Convallis Software we are primarily a software development company. We help businesses become more efficient through the effective use of IT. We specialise in online and offline custom database solutions, tailoring software to the customer needs. These sorts of projects can be time-consuming and expensive, but think about the investment in terms that no-one else will have the same software as you, and you are using something that will help your business become more efficient, effectively saving you money and increasing profit in the long term.

Other aspects of the business include IT Consultancy, advising customers and helping them find a solution to their issues. We also offer our own CRM (Customer Relationship Management) software, ConvallisCRM, which provides contact management, products and sales automation features plus much more. This is used quite often as a basis for custom software development as it can help keep down the price of a tailored solution for a customer.

The final things that we offer are various web solutions including affordable website packages, including e-commerce and also custom web development. We help design, set up and host your website and then there is an easy to use content managed system to allow you to update your website whenever you want to at no extra cost.

I hope that this gives you an idea of what we do, and if you want to find out more why not take a look at our website for a more comprehensive view.