On 27th February I will be exhibiting on behalf of my company at the North Devon Conference 2013. This will be a small exhibition which is being put on as part of the conference. There will be approximately 150 delegates, so why exhibit?
Knowing the demographic and business types of those attending, they are the target market for our website and CRM products. The next thing I have to consider is preparation.
Preparation is the key to doing anything like this, hence before deciding to exhibit looking at who will be attending and will it be worth it for my business. I am now in the planning stage for the event itself as it is only next week. I have a list of things to do, the main things being organising what I want on my display stand and redoing a PowerPoint slideshow to reflect what I am promoting. As long as I get things done with plenty of time I should not (hopefully :-)) be panicking next week and need to sort things out at the last minute.
As I said in the title of this blog ‘Preparation is the key’
A local business group that I belong to, Women Do Business, South Molton held a very interesting and inspiring workshop this morning all about marketing and effective methods for businesses. The 3 speakers were all local business women from different backgrounds, a travel agent, an osteopath and some one that works for a company that buys and sells gold and silver bullion.
They all spoke about the different methods that work for them, and ultimately the best method for all is word of mouth recognition. They said this is the way that trust is gained as you need to be able to trust a person you are working with and I totally agree with this. Other methods mentioned included using a professional intermediary, have you got someone you could link with your business and get to speak on your behalf? Put on free seminars, share your knowledge and show you are an expert at what you do. You could also do this via channels such as this (blogging) or other social media. Use the local press for editorial, have some good photos with the article so that you are remembered. provide good material and you are more likely to get published. If you do exhibitions or industry shows are they relevant to your company and/or industry? Make sure you do your research before deciding to attend.
The method of marketing that was of interest to me was websites and SEO.(Search Engine Optimisation) One of the speakers mentioned that they had paid quite a large amount of money to an SEO company but didn’t attract the results expected. As an IT company we actually do our own SEO in house, it’s not that difficult and our results have stayed pretty constant. A couple of years ago we wrote a blog entitled ‘The SEO Game’ which I still feel is relevant today and will hopefully help you understand SEO and how it works.
Finally, believe in yourself and your product/service. Know your business and value what you do.